Microsoft - Es kommt die größte Marketing-Kampagne...

welche es jemals bei Microsoft gegeben hat. Das am 19. November erscheinende New Xbox Experience Update soll mit einer riesigen Werbekampagne begleitet werden. So berichten die Kollegen von Gamasutra in einem Interview mit Aaron Greenberg, Produkt Manager bei Microsoft. Er sagt die Veröffentlichung des NXE Updates sei ein so großer Schritt wie der von Xbox zur High Definition Konsole Xbox 360! So will Micosoft mit dem neuen Update auch eine größere Kundenreichweite erreichen, um die Xbox 360 noch besser zu verkaufen. In der Weihnachtszeit soll die riesige Kampagne starten, die laut Aaron Greenberg mehr Geld schlucken wird, als alles jemals zuvor da gewesene bei Microsoft.

Hier ein Teil des Interviews:

So for Microsoft, the next frontier for innovation is, logically, software. And Greenberg says the company's aiming high: "As dramatic as going from the original Xbox was to when we launched Xbox 360, this is just as much of a dramatic jump with the New Xbox Experience," he says.

The lower price points across the board for its console models were part of that attraction strategy, Greenberg explains: "Dropping to the $200 price point was really significant."

"The fact that we are now cheaper than the Wii and half the price of the PS3, I think, is a pretty big deal when the consumers are looking at comparing us to the competition."

But the "re-launch" of the entire Xbox 360 experience will also be accompanied with in-store outreach, says Greenberg.

"We will be launching the largest marketing campaign in the history of Xbox," he says. "We will be spending more money in marketing in advertising this holiday than we ever have in the history of our business."

Finally, what Greenberg claims is the industry's "biggest and broadest" games lineup rounds out the appeal, he says. "We have had some broad-appeal games in the past, but we have never had a year where we had... Think about the music genre and all the titles we have there; from Rock Band, to Guitar Hero, to Lips, to the social games like You're in the Movies and Scene It."

Alongside core titles like Fallout 3, Fable II and Gears of War 2, Greenberg says, "we really have the best and broadest lineup we have ever had."

"So, we feel like the best games, the largest online community, and the best price puts us in a pretty good position heading into the holiday season."

Quelle: Gamasutra.com